The Digital Advertisers Playbook Resource Page

The Digital Advertiser's Playbook | Free Student Resource

Free Student Resource

The Digital Advertiser's Playbook

A Complete Guide to Advertising, Funnels & Landing Pages

This 62-page guide was created exclusively for students of Turn Shopify Into a Digital Cash Machine. It teaches you everything you need to know about online advertising — from the very basics of how ads work, to building funnels that convert visitors into customers, to creating landing pages that sell your digital products. No prior advertising experience required. Whether you're running your first $5 test ad or scaling to a $50/day budget, this playbook walks you through every step.

📣

        6 Platform Strategies
        Step-by-step ad strategies for Facebook, Instagram, Pinterest, Google, YouTube & Microsoft Ads.
      

🔄

        Funnels Explained
        What funnels are, the 5 types that work for digital products, and how to build them.
      

🎯

        Landing Pages
        Anatomy of a high-converting page, how to build one, and A/B testing basics.
      

🚀

        First Campaign Walkthrough
        A complete step-by-step guide to launching your very first ad campaign.
      

📝

        Ad Copy Templates
        5 fill-in-the-blank templates you can use immediately on any platform.
      

✅

        Checklists & Worksheets
        Landing page pre-launch checklist and funnel planning worksheet included.
      

Covers 6 Major Ad Platforms

Facebook Instagram Pinterest Google Ads YouTube Microsoft Ads

Open Playbook Download PDF

Open in a new tab to read online, or download to keep a copy.